Contact Information


Principal The Alternative Board Baltimore/Washington Corridor including Annapolis
E-mail: [email protected]
Phone: 410-263-0522

Martin O’Neill

Martin O’Neill has the perspective and depth of experience needed to guide leaders; as a business operator, he has run startups, middle market companies and a large division of a Fortune 50 company.  As a consultant, he has facilitated hundreds of meetings and planning sessions with businesses and associations of every size and type.  As a speaker, his keynote addresses and seminars are described as “passionate, motivating, dynamic and engaging.” As a trainer, Martin and his team created a twelve-course online leadership development program directed toward emerging leaders.  As an executive coach, Martin challenges CEOs in his role as a certified coach and facilitator with The Alternative Board – Baltimore, Annapolis, Washington Corridor  (TAB-BWI).  He is also the author of four books: Next Generation Leaders, a 2016 Foreword INDIES Book of the Year Awards Winner, The Power of an Internal Franchise, Building Business Value, and co-author of Act Like an Owner.

Martin began his career as an intelligence analyst for the U.S. Air Force. After completing his degree in computer science at the University of Maryland and learning the nuances of project management at Booz, Allen and Hamilton, Martin co-founded a technology-based company, led two companies through high growth phases and subsequent successful acquisitions, and led a business unit for a Fortune 50 company.

As a regional director for Boeing, Martin O’Neill learned the lessons of change leadership when he was responsible for merging the Heritage Conquest business with existing Boeing entities. While positioning Boeing for large system integration efforts, Martin also completed Boeing’s extensive executive development program at the Boeing Leadership Center.

At present, Martin spends his time speaking, consulting and coaching.  To reach a wider audience with his leadership message, Martin and his team created an online version of the “Next Generation Leaders” book.  This program takes middle managers through a twelve-course journey of leadership development.

Martin and his team of coaches at The Alternative Board have become trusted advisors to clients by challenging them to take an honest look at their company, providing them with the tools necessary to build long-term enterprise value and then holding them accountable to their personal vision.

Martin has an MBA from Loyola College and serves on the boards of several organizations. He loves his involvement with his church’s adult faith formation program, remains addicted to watching rugby and playing music in a neighborhood cover band and continues to reside in Maryland with his wonderful wife and business partner, Denise O’Neill and their three children.

Learn More

TAB Certified Facilitator
E-mail: [email protected]

Denise O’Neill

Denise O’Neill  is a certified Strategic Business Leadership Coach and Facilitator for The Alternative Board. As a coach, Denise specializes in Sales and Customer Marketing and developing strong business cultures that focus on accountability and strategic planning. She is a seasoned business executive with 16 years experience leading top 50 consumer packaged goods companies in Sales. Marketing and Logistics. Denise is a former Vice President of Sales and Marketing for Nabisco where she received numerous awards including recognition with the Nabisco Food Presidential award given to the top performer in the company annually. She has worked in the eProcurement industry and is the founder of the Survivors Offering Support organization providing innovative peer support services to breast centers in Maryland/Washington, DC.

Denise graduated cum laude with a business administration and marketing degree from the University of Maryland. She has taken masters courses in business and has attended executive leadership and negotiation skills classes for executives at Harvard University. The Survivors Offering Support organization she founded has received numerous local and national awards including the Yoplait/Komen National Champion Award, Commendation from the Governor of Maryland, and the Daily Record Health Care Hero Award program of the year. SOS has been featured regularly in print and television over the past 8 years recognizing the support it provides close to 1,000 breast cancer patients annually. In Sept 2012, Denise addressed the National Association of Clinical Oncologists at the annual breast cancer symposium in San Francisco, presenting her ground breaking Transitions work in survivorship cancer care.

Learn More

TAB Certified Facilitator
E-mail: [email protected]

Susan Katz

Susan Katz is known for helping businesses drive extraordinary growth.  As a Certified TAB Facilitator and business growth advisor, Susan helps individuals and organizations align, focus on revenue generating opportunities, and create the strategic changes necessary to achieve unlimited and lasting growth.

Susan has worked with a wide range of individuals and organizations including the Better Business Bureau of Maryland, the Baltimore Ravens, Under Armour, Citi Group, Towson University School of Business, and a wide range of service based businesses.

Prior to becoming a TAB Certified Facilitator, Susan was in executive management with two major publishing firms, and responsible for revenue and profit growth throughout most of her career.

Susan is very active in the community. She is a board member for Live Baltimore, a member of the National Association of Women Business Owners and a member of the Maryland Chamber of Commerce.  In addition, Susan has chaired the advisory board for the University of Baltimore Merrick School of Business Center for Entrepreneurship and Innovation and was on the Dean’s advisory board for the Merrick School of Business.

Susan received the 2010 Rising Star Award from the National Association of Women Business Owners Baltimore Regional Chapter and was recognized as one of the 2011 and 2013 Maryland’s Top 100 Women and the 2012 Maryland Top 100 MBEs.

Susan’s key to success is in believing that everyone has unique strengths and talents, and  that anything is possible as long as you align with your strengths and believe in yourself.

Learn More

TAB Certified Facilitator
E-mail: [email protected]

James T. deGraffenreid

James deGraffenreid is a seasoned business leader with over 25 years of successful experience as a C.E.O.,   board member and consultant. His career has included experience in new growth companies, turnarounds, mergers and acquisitions, business model reengineering and new ventures, and spanned both the commercial and non-profit world.

Jim is known for his special talents in strategic focusing, leadership teambuilding, market needs and trends analysis, and for successfully driving products to market. He is an expert practitioner in strategic planning and performance management.

Having served as a C.E.O. at three companies, and on five boards of directors, Jim has a practiced talent for identifying strategic opportunities and threats, and developing and implementing on target operational responses that drive revenues and earnings.

Jim’s leadership expertise covers the publishing, communications, energy, defense and operational services fields.

He has served as a board member and advisor at EEI Communications, First Service Networks, Hart Energy, Parkway Financial Services, Sure Air Corporation, and in the non-profit sector, The Center for Security Policy and the U.S.S. The Sullivan’s Foundation.

Jim has a Bachelor’s Degree in Business Administration from Loyola University in Chicago Illinois.

Learn More

Business Development Manager
E-mail: [email protected]

Cheryl Hickox

Cheryl Hickox is the Business Development Manager for TAB-BWI. In this role, she works with current members and prospective clients to help them reach their personal vision and drive value in their companies.

Cheryl is known for her professionalism, drive and organizational skills. She works to create strategic alliances and partnerships that help our clients and partners achieve sustained growth.

Cheryl developed her business networking skills while selling network hardware at 3Com Corporation and network software at Lotus Development Corporation. In successive years, Cheryl was awarded the National Sales Award for Rep of the Year, for the reseller sales division.

Prior to joining TAB-BWI in Business Development, Cheryl was and continues to be very active in the community. She is the Swim Across America Event Director for Fins for a Cure, a volunteer and fundraiser for both the Anne Arundel County Public Schools and the Broadneck Athletic Boosters and she & her family serve as ‘sponsors’ to the USNA Midshipmen.

Cheryl holds a Bachelor of Science degree from the College of Business and Economics at Radford University, with a Major in Marketing and a Minor in Mathematics.

Learn More

Next Generation Leader Program Facilitator
E-mail: [email protected]

Carrie Root

Carrie Root is a consultant in operational efficiency, project management, and emerging leadership development, as well as a facilitator with Next Generation Leaders.

With a BS in clinical psychology and a Master’s in Forensic Science, her central focus has been on people analysis, systems improvement, and leadership development.

The analytical skills she utilized in the field of forensics have been invaluable in her management consulting and leadership development career. Understanding how people and systems work together is a puzzle that Carrie is not only skillful at putting together, but able to teach others, as well.

Carrie’s work with Next Generation Leaders (NGL) puts those skills to good use. Carrie facilitates groups on a monthly basis, to help clients fully understand online coursework concepts; meshing those concepts to application in real­world business situations, thus allowing clients to fully utilize what they are learning.

Carrie approaches all that she does with the goal of positively impacting another’s business trajectory. She understands that this affects not only the individual’s success, but the success of the company for which that person works, and it is that understanding that drives Carrie to approach every project and facilitation with energy and enthusiasm.

Learn More

Inbound Marketing/IT

Georgia Renner

Georgia Renner has worked as the InBound Marketing Representative/IT Specialist for TAB-BWI for the past 7 years. In this role, she works as cyber support with both current and prospective clients. She maintains and updates our company website and our Linked In page. She facilitates our weekly and monthly communications, updating via email, blogging, and various social network platforms. Georgia is a very organized and highly detail-oriented professional – which is very valuable in a deadline demanding field.

Previous work experience includes a position as an Installation Specialist for Management Systems Associates and a 10 year career with American Airlines.

Her interests include traveling, reading, cooking, and walks with her Labrador Retrievers.

Georgia holds a Bachelor of Arts degree from Sweet Briar College with a Major in Music/Arts Management and a Minor in Computer Science

Learn More